In the eyes of Ernie Button breakfast cereal has changed from "mere nutrition to sheer entertainment." He says the cereal aisle has "become a cornucopia of vibrantly colored marshmallows" that represent people and characters. His time in Arizona allowed him to see the resemblance between cereal and the colors and textures of the southwestern desert. He used this idea and cleverly placed the cereal in front of enlarged photographs of actual Arizona skies. The result is this awesome set of landscape photos that look oddly realistic.
"It was inspired by my love of fashion, style and amazing food. I wanted to take something we all crave and give it a luxury lift. This tasty, chic collection gives a high-end, glam aesthetic to our favorite breakfast treats."