The yellow MetroCard is a staple of New York City, but if Melanie Chernock had her way, she would give it a major uplift. Her vision is creating MetroCards for different NYC neighborhoods and attractions. She wants to create around fifty of them and place them around the city as a promotional campaign. The designs are all hand made, unique, and representative of different aspects of the city. Check out more details about this awesome project on Fast Co Design!
"It was inspired by my love of fashion, style and amazing food. I wanted to take something we all crave and give it a luxury lift. This tasty, chic collection gives a high-end, glam aesthetic to our favorite breakfast treats."
This is an awesome set by Jenny Burrows and Matt Kappler entitled Historically Hardcore. It takes the relatively hardcore feats of current celebrities and compares them to the true bad-assery of historical figures. This campaign became so viral, Jenny had to remove the Smithsonian logos from the work due to them not being affiliated with the museum. You can read more about it on her blog.